Privacy Policy

1. Introduction

Welcome to Viyali ("Viyali", "we", "us" or "our"). This Privacy Policy explains what information we collect, how we use it, and the choices you have when you use our mobile applications, websites and related services (together, the "Services").

By downloading, accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Services.

2. Who we are

The data controller responsible for your personal information is Viyali, operating the website https://viyali.com (formerly https://letsdosimple.com).

Privacy enquiries: support@viyali.com

3. Information we collect

We collect information in the following categories:

3.1 Information you provide

• Contact details — your name and email address when you contact support or send us a message.
• Feedback and support content — the content of messages, bug reports and attachments you send us.
• Account details — if an app offers sign-in, the identifiers you choose to create an account with.

3.2 Information collected automatically

• Device and log data — device model, operating system and version, app version, unique device identifiers (such as the Android advertising ID), IP address, language and time zone settings.
• Usage data — features used, screens viewed, session duration, crash reports and performance diagnostics.
• Approximate location — derived from IP address (country/region level only). We do not collect precise GPS location.

3.3 Information from third parties

• Advertising networks (such as Google AdMob) — ad interaction data and impression/click reporting.
• Analytics providers — aggregated usage statistics that help us improve the apps.
• App stores — Google Play and other stores provide installation and update statistics.

4. Advertising & AdMob

Our apps are free to download and may display advertisements. We work with Google AdMob and other advertising partners to serve ads.

What ad partners may collect

• Your Android advertising ID (AAID) / Apple advertising identifier (IDFA), which you can reset or limit from your device settings.
• Device type, OS version, app identifier and general location (country/city level from IP).
• Ad performance data such as impressions, clicks and conversions.

How to opt out of personalised advertising

• Android: Settings → Google → Ads → Opt out of Ads Personalisation.
• iOS: Settings → Privacy & Security → Tracking → disable app tracking, or reset your advertising identifier.
• Google: visit Ads Settings to manage personalisation across Google services.
• Region-specific: where required, a consent message is shown before personalised ads or non-essential technologies are enabled (Google UMP consent flow).

Opting out of personalised advertising does not stop you from seeing ads — it only means the ads you see are no longer based on your interests.

AdMob's own handling of data is described in Google's policies, including the Google Ads Technology Policies.

5. How we use information

We use the information we collect to:

• Provide, operate and maintain our apps and website;
• Improve, personalise and develop new features;
• Monitor performance, fix crashes and debug errors;
• Serve, measure and improve advertising, including personalised ads where permitted;
• Respond to your support requests and communications;
• Detect, prevent and address fraud, abuse or security issues;
• Comply with legal obligations and enforce our Terms of Service.

Where required by law (including the GDPR and similar regimes), we rely on one of the following legal bases: your consent, performance of a contract, our legitimate interests (such as improving and securing the Services), or compliance with a legal obligation.

6. Sharing & disclosure

We do not sell your personal information. We may share information with:

7. Data retention

• Support messages: kept for up to 24 months after the request is closed, unless a longer period is required for legal reasons.
• Diagnostic and crash logs: kept for up to 12 months.
• Advertising data: retained by advertising partners according to their own policies.
• Consent records: retained for as long as required to demonstrate compliance (typically 5 years).

We delete or anonymise information when it is no longer needed for the purposes described here.

8. Security

We use appropriate technical and organisational measures to protect your information, including encryption in transit (HTTPS/TLS), access controls and limited internal access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your rights

Depending on your location, you may have some or all of the following rights regarding your personal information:

• Access — request a copy of the data we hold about you.
• Rectification — correct inaccurate or incomplete data.
• Erasure — request deletion of your data ("right to be forgotten").
• Restriction — ask us to limit how we use your data.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests, including profiling.
• Withdraw consent — withdraw consent at any time where processing is consent-based.
• Complaint — lodge a complaint with your local data protection authority.

To exercise any of these rights, email support@viyali.com. We respond within 30 days. We may need to verify your identity before fulfilling the request.

If you are in the EEA, UK or Switzerland, your local supervisory authority oversees our compliance with the GDPR / UK GDPR.

10. Account & data deletion

You can request deletion of your account and associated personal data at any time by emailing support@viyali.com from the address associated with your account, with the subject line "Data deletion request".

• We acknowledge every deletion request within 7 days.
• We complete verified deletion requests within 30 days, unless a longer period is legally required.
• Some information may be retained in backups or where we have a legal obligation to keep it (for example, records required for tax or dispute resolution).
• Where an app includes in-app account deletion (as required by Google Play), the option is available in the app's settings screen.

11. Children's privacy

Our Services are not directed to children under 13 (or the equivalent minimum age in your country, for example 16 in parts of the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with data, contact us and we will delete it promptly.

12. International transfers

Your information may be processed in countries other than your own, including the United States and other locations where our service providers operate. Where we transfer personal data out of the EEA, UK or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses and provider adequacy decisions.

13. Third-party links and services

Our apps and website may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party service you use.

14. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be highlighted on this page or notified in-app. The "Last updated" date at the top of this page always reflects the latest revision. Continued use of the Services after changes take effect constitutes acceptance of the updated policy.

15. Contact us

See also our Terms of Service and Cookie Policy.